Cookie policy

This website amplify.co uses Cookies and similar technologies in order to distinguish you from other users. By using Cookies, We are able to provide you with a better experience and to improve Our Site by better understanding how you use it. Please read this Cookie Policy carefully and ensure that you understand it. Your acceptance of Our Cookie Policy is deemed to occur when you press the “accept” button on Our Cookie banner or when you have selected your preferred Cookie options in Our Cookie manager and pressed the “Continue” button. If you do not agree to Our Cookie Policy, please stop using Our Site immediately.

1. Definitions and Interpretation

In this Cookie Policy, unless the context otherwise requires, the following expressions have the following meanings:

Cookie: means a small file placed on your computer or device by Our Site when you visit certain parts of Our Site and/or when you use certain features of Our Site;

Cookie Law: means the relevant parts of the Privacy and Electronic Communications (EC Directive) Regulations 2003 and of EU Regulation 2016/679 General Data Protection Regulation (“GDPR”);

Personal data: means any and all data that relates to an identifiable person who can be directly or indirectly identified from that data, as defined by EU Regulation 2016/679 General Data Protection Regulation (“GDPR”); and

We/Us/Our: means “Our Website/School/Company”, the brand owned and operated by Company name or Person.

2. Information About Us

Our Site is owned and operated by Amplify.

  • Registered address: 2860 W Covell Blvd Suite 1. Davis, CA 95616

  • Email address: support@amplifye.co


3. How Does Our Site Use Cookies?

  • 3.1 Our Site may place and access certain first-party Cookies on your computer or device. First party Cookies are those placed directly by Us and are used only by Us. We use Cookies to facilitate and improve your experience of Our Site and services. We have carefully chosen these Cookies and have taken steps to ensure that your privacy and personal data is protected and respected at all times.

  • 3.2 By using Our Site, you may also receive certain third-party Cookies on your computer or device. Third-party Cookies are those placed by websites, services, and/or parties other than Us. Third-party Cookies are used on Our Site for analytics and for marketing purposes. For more details, please refer to section 4 below.

  • 3.3 All Cookies used by and on Our Site are used in accordance with current Cookie Law. We may use some or all of the following types of Cookie:

  • 3.3.1 Strictly Necessary Cookies
    A Cookie falls into this category (usually first-party cookies) if it is essential to the operation of Our Site as without them we cannot provide the functionality that you need to use this website. For example, essential cookies help remember your preferences as you navigate through the online school, also support functions such as logging in, and payment transactions.

  • 3.3.2 Functionality Cookies
    Functional Cookies allow our web site to remember choices you make, e.g. your user name, log in details and language preferences and any customizations you make to pages during your visit. They are necessary to provide features and services specific to individual users.

  • 3.3.3 Analytics Cookies
    It is important for Us to understand how you use Our Site, for example, how efficiently you are able to navigate around it, and what features you use. Analytics Cookies enable us to gather this information, helping Us to improve Our Site and your experience of it.

  • 3.3.4 Marketing/Targeting Cookies
    It is important for Us to know when and how often you visit Our Site, and which parts of it you have used (including which pages you have visited and which links you have visited). As with analytics Cookies, this information helps us to better understand you and, in turn, to make Our Site and advertising more relevant to your interests. Some information gathered by targeting Cookies may also be shared with third parties.

  • 3.3.5 Third Party Cookies
    Third-party Cookies are not placed by Us; instead, they are placed by third parties that provide services to Us and/or to you. Third-party Cookies may be used by advertising services to serve up tailored advertising to you on Our Site, or by third parties providing analytics services to Us (these Cookies will work in the same way as analytics Cookies described above).

  • 3.3.6 Persistent Cookies
    Any of the above types of Cookie may be a persistent Cookie. Persistent Cookies are those which remain on your computer or device for a predetermined period and are activated each time you visit Our Site.

  • 3.3.7 Session Cookies
    Any of the above types of Cookie may be a session Cookie. Session Cookies are temporary and only remain on your computer or device from the point at which you visit Our Site until you close your browser. Session Cookies are deleted when you close your browser.

  • 3.4 Cookies on Our Site are not permanent and will expire as indicated in the table below.

  • 3.5 For more details of the personal data that We collect and use, the measures we have in place to protect personal data, your legal rights, and our legal obligations, please refer to our Privacy Policy

  • 3.6 For more specific details of the Cookies that We use, please refer to the table below.

4. What Cookies Does Our Site Use?

  • 4.1 The following first-party Cookies may be placed on your computer or device:

Name of Cookie

Purpose

Strictly Necessary

Expires

XSRF-TOKEN

Preserves User Login information and states

Yes

When you close your browser

DPSettings

Preserves the user's Cookie policy preferences

Yes

12 days

slim_session

Preserves User Login information and states

Yes

1 day

  • 4.2 The following strictly necessary third-party Cookies may be placed on your computer or device:

Name of Cookie

Provider

Purpose

Expires

nsr

m.stripe.network

Used to process payments for our website.

When you close your browser

cookiesEnabled

checkout.stripe.com

Used to process payments for our website.

When you close your browser

__stripe_sid

checkout.stripe.com

Used to process payments for our website.

When you close your browser

__stripe_mid

checkout.stripe.com

Used to distinguish users.

1 year

ab_disable_remember_

checkout.stripe.com

Used to process payments for our website.

7 years

checkout-test-session

checkout.stripe.com

Used to process payments for our website.

10 years

cid

checkout.stripe.com

Used to process payments for our website.

for ever

vuid

vimeo.com

These cookies are used by Vimeo to collect analytics tracking information.

1 year

player

player.vimeo.com

These cookies are used by Vimeo to collect analytics tracking information.

1 year

  • 4.3 Our Site uses analytics services provided by Google Analytics. Website analytics refers to a set of tools used to collect and analyse anonymous usage information, enabling us to better understand how Our Site is used. This, in turn, enables us to improve Our Site and the products and services offered through them.

  • 4.4 The analytics services used by Our Site use Cookies to gather the required information. You do not have to allow us to use these Cookies, however, whilst our use of them does not pose any risk to your privacy or your safe use of Our Site, it does enable us to continually improve Our Site, making it a better and more useful experience for you.

  • 4.5 The analytics services used by Our Site uses the following Cookies:

HotJar -Website Heatmapping and recording of how users navigate the site

Name of Cookie

Description

Duration

Data type




_hjSessionUser{site_id}

Hotjar cookie that is set when a user first lands on a page with the Hotjar script. It is used to persist the Hotjar User ID, unique to that site on the browser. This ensures that behavior in subsequent visits to the same site will be attributed to the same user ID.

365 days

JSON

_hjSession{site_id}

A cookie that holds the current session data. This ensues that subsequent requests within the session window will be attributed to the same Hotjar session.

30 minutes

JSON

_hjClosedSurveyInvites

Hotjar cookie that is set once a user interacts with an External Link Survey invitation modal. It is used to ensure that the same invite does not reappear if it has already been shown.

365 days

Boolean true/false

_hjDonePolls

Hotjar cookie that is set once a user completes a survey using the On-site Survey widget. It is used to ensure that the same survey does not reappear if it has already been filled in.

365 days

Boolean true/false

_hjMinimizedPolls

Hotjar cookie that is set once a user minimizes an On-site Survey widget. It is used to ensure that the widget stays minimized when the user navigates through your site.

365 days

Boolean true/false

_hjShownFeedbackMessage

Hotjar cookie that is set when a user minimizes or completes Incoming Feedback. This is done so that the Incoming Feedback will load as minimized immediately if the user navigates to another page where it is set to show.

365 days

Boolean true/false

_hjSessionTooLarge

Causes Hotjar to stop collecting data if a session becomes too large. This is determined automatically by a signal from the WebSocket server if the session size exceeds the limit.

Session

Boolean true/false

_hjSessionRejected

If present, this cookie will be set to '1' for the duration of a user's session, if Hotjar rejected the session from connecting to our WebSocket due to server overload. This cookie is only applied in extremely rare situations to prevent severe performance issues.

Session

Boolean true/false

_hjSessionResumed

A cookie that is set when a session/recording is reconnected to Hotjar servers after a break in connection.

Session

Boolean true/false

_hjid

Hotjar cookie that is set when the customer first lands on a page with the Hotjar script. It is used to persist the Hotjar User ID, unique to that site on the browser. This ensures that behavior in subsequent visits to the same site will be attributed to the same user ID.

365 days

UUID

_hjRecordingLastActivity

This should be found in Session storage (as opposed to cookies). This gets updated when a user recording starts and when data is sent through the WebSocket (the user performs an action that Hotjar records).

Session

Numerical Value (Timestamp)

_hjTLDTest

When the Hotjar script executes we try to determine the most generic cookie path we should use, instead of the page hostname. This is done so that cookies can be shared across subdomains (where applicable). To determine this, we try to store the _hjTLDTest cookie for different URL substring alternatives until it fails. After this check, the cookie is removed.

Session

Boolean true/false

_hjUserAttributesHash

User Attributes sent through the Hotjar Identify API are cached for the duration of the session in order to know when an attribute has changed and needs to be updated.

Session

Hash

_hjCachedUserAttributes

This cookie stores User Attributes which are sent through the Hotjar Identify API, whenever the user is not in the sample. Collected attributes will only be saved to Hotjar servers if the user interacts with a Hotjar Feedback tool, but the cookie will be used regardless of whether a Feedback tool is present.

Session

JSON

_hjLocalStorageTest

This cookie is used to check if the Hotjar Tracking Script can use local storage. If it can, a value of 1 is set in this cookie. The data stored in_hjLocalStorageTest has no expiration time, but it is deleted almost immediately after it is created.

Under 100ms

Boolean true/false

_hjIncludedInPageviewSample

This cookie is set to let Hotjar know whether that user is included in the data sampling defined by your site's pageview limit.

30 minutes

Boolean true/false

_hjIncludedInSessionSample

This cookie is set to let Hotjar know whether that user is included in the data sampling defined by your site's daily session limit.

30 minutes

Boolean true/false

_hjAbsoluteSessionInProgress

This cookie is used to detect the first pageview session of a user. This is a True/False flag set by the cookie.

30 Minutes

Boolean true/false

_hjFirstSeen

This is set to identify a new user’s first session. It stores a true/false value, indicating whether this was the first time Hotjar saw this user. It is used by Recording filters to identify new user sessions.

Session

Boolean true/false

_hjViewportId

This stores information about the user viewport such as size and dimensions.

Session

UUID

_hjRecordingEnabled

This is added when a Recording starts and is read when the recording module is initialized to see if the user is already in a recording in a particular session.

Session

Boolean true/false


MouseFlow -Website Heatmapping and recording of how users navigate the site

Name of Cookie

Purpose

More Info

mf_[website-id]

1st party cookie, session lifetime: A cookie for identifying the current session on a website.

The cookie contains information about the current session, but does not contain any information that can identify the visitor. The cookie is deleted when the session ends, meaning when the use leaves the website.

mf_user

1st party cookie, persistent: A cookie for checking if the user is new or returning

This cookie establishes whether the user is a returning or first time visitor. This is done simply by a yes/no toggle - no further information about the user is stored. This cookie has a lifetime of 90 days.

  • 4.6 Targeting/Marketing cookies
    Targeting/Marketing cookies are used to track visitors across websites. They may be used by those companies to build a profile of your interests and show you relevant adverts on other sites. They do not store directly personal information but are based on uniquely identifying your browser and internet device. The intention is to display ads that are relevant and engaging for the individual user and thereby more valuable for publishers and third-party advertisers. If you do not allow these cookies, you will experience less targeted advertising:

5. Consent and Control

  • 5.1 Before Cookies are placed on your computer or device, you will be shown a banner requesting your consent to set those Cookies. By giving your consent to the placing of Cookies you are enabling Us to provide the best possible experience and service to you. You may, if you wish, deny consent to the placing of Cookies unless those Cookies are strictly necessary; however certain features of Our Site may not function fully or as intended. You will be given the opportunity to allow and/or deny different categories of Cookie that We use.

  • 5.2 In addition to the controls that We provide, you can choose to enable or disable Cookies in your internet browser. Most internet browsers also enable you to choose whether you wish to disable all Cookies or only third-party Cookies. By default, most internet browsers accept Cookies but this can be changed. For further details, please consult the help menu in your internet browser or the documentation that came with your device.

6. Changes to this Cookie Policy

  • 6.1 We may alter this Cookie Policy at any time. Any such changes will become binding on you on your first use of Our Site after the changes have been made. You are therefore advised to check this page from time to time.

  • 6.2 In the event of any conflict between the current version of this Cookie Policy and any previous version(s), the provisions current and in effect shall prevail unless it is expressly stated otherwise.

7. Further Information

  • 7.1 If you would like to know more about how We use Cookies, please contact Us at support@amplifye.co

  • 7.2 For more information about privacy, data protection and our terms and conditions, please visit the following: